There have been few kinds of whiskey in the world that have been as radical and divisive as Rye w
The concept of shows for promotional purposes are old. Brands design their products, be it clothing, accessories, even automobiles and organize shows to either launch them or advertise them. But having a whisky show, or for that matter any liquor show, is rather new. In fact it is very hard to come up with an exact year when the first whisky show was organized.