You’ve sipped on it, you’ve read stories about it, and you’ve quoted famous people when asked about its magnificence. And now it’s time to #LoveScotch.
Scotch has trickled out of the cask and into the very heart of present day culture. The second International Scotch Day, which is to be held on February 8th, celebrates just that. For centuries connoisseurs of scotch have tried to memorialize this drink and now it’s our turn. So this International Scotch Day, break open that bottle of scotch you have been saving to share with your posse, and immortalize your memories on social media with #LoveScotch. And if you’re wondering how to go about it, we may be of some help there.
‘Snap’ it: Snapchat is one of the easiest storytelling tools of the 21st century, and that’s saying something! All you need to do is whip out your phone and you’re good to go. So, be it a mouthwatering cocktail you rustled up at home or a magnificent work of art from your local bar talent, you can spread your #LoveScotch story with all your followers-- at the tap of just a button.
‘Tweet’ it: The tweetosphere is abuzz with tons of hashtags and #LoveScotch is no alien here. Even with its character limitation, Twitter is a quick way to share your love for scotch. Maybe share a scotch story or two with your followers and inspire more people to #LoveScotch. Scotch deserves it, don’t you think?
Stick ’em on a ‘Wall’: Because let’s face(book) it— the Wall has been a one-stop space for you to share your memories with the whole wide world, for as long as you can remember social media. This International Scotch Day, celebrate all that is scotch whisky and show them how it’s done!
‘Insta’nt Scotch: There’s no denying the fact that scotch whisky is photogenic. If you have just clicked the best picture of your bottle of liquid sunshine, there is no place better than Instagram to share it with the world.
The International Scotch Day is dedicated to the history and unique taste of scotch whisky. Held in the month of February, it marks the birthday of Alexander Walker— son of the legendary John ‘Johnnie’ Walker. On this day Diageo opens up the gates of their Scotch distilleries, free of charge.
Scotch has a long and intricate history and with #LoveScotch, you can now be a part of it.
William Sanderson a liquor manufacturer born in Leith, Scotland, was the man behind VAT 69. This famous and popular brand was first made in 1882. At the age of 13, Sanderson worked for a wine producer as an apprentice. By 1863, he had established a business of his own. The company was called North British Distillery. In 1880, his son William Mark became a part of the business who persuaded Sanderson to bottle his own indigenous blends. Encouraged, Sanderson created 100 varied vats of whisky. He also hired a panel of expert tasters who could tell the difference between the blends and select the finest. They unanimously adjudged the batch from cask 69 as the best, which led to the name VAT 69. (However, this is not actually vatted malt.) Sanderson wanted to focus on a blend which would represent the Sanderson House.
This has got to be one of those events in history which serves as a cautionary tale. The 1875 Chamber Street Whisky Fire in Dublin is well-documented. One does not have to look far to uncover the things that went wrong or saved that day. Lives were lost and property destroyed. Yet, it all could have been so much worse. The day was salvaged, albeit partially, due to the sheer brilliance and leadership of a few good men.
Take a look at literature from any era, and you are sure to encounter an author or two who believed in the potential of liquor to inspire them to write. If not inspire, at least propel them into finishing what they had started. And because they shared such a colourful relationship with alcohol, it often showed in their work. It could be in the form of a pro-liquor argument or making one or more of their characters drink what they drink. There have also been a considerable number of books written based entirely on the practice of drinking. But the list would be long if we talked about all works of fiction and nonfiction that have anything to do with alcohol. So, let’s cut down a bit and think about literature that shares connection to only whisky. In fact, let’s shortlist it further and eliminate authors and works that are related to bourbon. This bit is hard-- we all love bourbon, but we will nevertheless keep them off this article because here’s trying to place scotch whisky in the domain of literature and gauze its influence on the same.