Master Blenders have existed as far back as blended whiskies have, and for centuries, these are the people who have endeavoured to create something we love to cherish and enjoy. Frankly speaking, Master Blenders are the people who indulge in trial and error, combining whiskies from different regions, types and ages to make something sublime.
The fruits of hard work and labor of distillers, master blenders and the people who have been pro
The concept of shows for promotional purposes are old. Brands design their products, be it clothing, accessories, even automobiles and organize shows to either launch them or advertise them. But having a whisky show, or for that matter any liquor show, is rather new. In fact it is very hard to come up with an exact year when the first whisky show was organized.