As the shadow of late capitalism continues to blanket this century, the drink of the gods too has made its debut on the red carpet. Welcome to the age of celebrity whisky endorsements. It’s not just about whisky anymore. Whisky has caught the millennial’s fancy, courtesy a host of TV shows from Breaking Bad to Mad Men and Parks ‘n Recreation. The amber spirit has gained cult status.
A Sazerac is a New Orleans version of a whiskey or cognac cocktail. Identified by some as possibly the oldest surviving ‘American’ cocktail, the drink – traditionally consisting of cognac or rye whiskey, Peychaud’s Bitters, sugar and a dash of absinthe – derives its name from the Sazerac de Forge et Fils cognac, which served as its original main ingredient.
Bulleit, the renowned distilling company, has given the world two of the most affordable and delicious spirits – Bulleit Bourbon and Bulleit Rye. Unapologetic in using more rye than usual, the company is responsible for some award winning liquors. One of them is Bulleit Rye that has a staggering 95% rye grains mixed with 5% malted barley.