Royal Stag Whisky, also popularly known as Seagram’s Royal Stag is an iconic brand among the spirits brands of India. The brand redefined the spirits space in India by offering an international quality blend, pioneering the grain spirit blended with Scotch malts revolution. Today Seagram’s Royal Stag enjoys a fiercely loyal consumer franchise built on not just an excellent blend but a tagline that encapsulates a modern India – “MAKE IT LARGE”
Royal Stag is one of the five core brands of Pernod Ricard along with Seagram’s Imperial Blue, Seagram’s Blender’s Pride, Chivas Regal and Seagram’s 100 Pipers to build its business in India.
Launched in 1995 with a blend of Indian Grain spirits and imported Scotch malts, Seagram’s Royal Stag was the first brand in India that did not use artificial flavors or recycled bottles thus delivering an international quality blend to delight consumers. The brand has become iconic with a large following cutting across socio-economic groups and cultural communities. The brand is a part of the ‘who’s who’ in the brand world as it features in the list of ‘Power Brands’ in the country.
Seagram's Royal Stag Scotch Whisky is available in 2 Litres, 1 Litre, 750ml, 375ml, 180ml & 90ml. Both the 1 Litre and the 750ml packs come with a mono carton and Guala closures. Know more about the various Whisky Brands in India.
Launched in 1995 with a blend of Indian Grain spirits and imported Scotch malts, Seagram’s Royal Stag Whisky was the first brand in India that did not use artificial flavors or recycled bottles thus delivering an international quality blend to delight consumers and redefined the Indian liquor industry. It is named after a deer species known for its long antlers.
The brand has become iconic with a large following cutting across socio-economic groups and cultural communities. The brand is a part of the ‘who’s who’ in the brand world as it features in the list of ‘Power Brands’ in the country.
Royal Stag sold 12.3 million cases in 2011 to become Pernod Ricard’s biggest selling brand in its global portfolio. It sold a whopping 18 million cases in 2016.
Positioned in the ‘deluxe segment’ in the Indian Whisky Market, Royal Stag targets to the upper middle class between the ages of 25-40. The brand is known to use Cricketers and Bollywood stars in order to promote itself, and goes with the famous slogan, ‘It’s your life, make it large’.
In 2011, Royal Stag had a conflict with United Spirits Ltd in which the latter made a spoof of a Royal Stag commercial staring Indian cricketer Harbhajan Singh. The spoof ad featured Indian cricketer M.S. Dhoni where they also stared a Harbhajan look-alike. Later on, United Spirits Ltd was forced to withdraw the advertisement when Harbhajan Singh sent them a legal notice.
Royal Stag has had many cricketers from around the world as Brand Ambassadors, including Glenn McGrath from Australia, Jonty Rodes from South Africa and Wasim Akram from Pakistan to name just a few. Indian cricketers like M.S. Dhoni, Yuvraj Singh, Harbhajan Singh, and Gautam Gambhir have also featured in Royal Stag advertisements.
Royal Stag’s first commercial with Saif Ali Khan as the Brand Ambassador aired in 2007. In 2010, Seagram had signed Shah Rukh Khan as its brand ambassador for a period of one year, to promote the brand.
In 2002, Seagram's Imperial Blue and Royal Stag were emerged as fastest growing brands in domestic market. RS Whisky had a high, 53% rise in its sale from 1.12 million cases in 2001 to 1.75 million case in 2002.In 2010, Royal Stag first time crossed the mark of 10 million cases, which made Pernod Ricard the first multinational company to cross this figure in India. In 2013 calendar month, Royal Stag first time crossed retail sale worth more than $1 billion, where it had a total of $1.3 billion in retail sale. 2014 saw Royal Stag selling 16.1 million cases, and wherein it remained the third biggest-selling whisky in India from 2011, following Officer's Choice and McDowell's No.1.
20th November 2016http://www.pernod-ricard-india.com/royal-stag
Leafy (cut grass), Woody Fruity (tropical fruit) with a touch of Smoke (burnt wood).
Medium bodied and rounded.
Smooth with a touch of smoke.