Peter Scot is one of the whisky brands in India established in May 1968 and manufactured by Khoday India Limited. Peter Scot malt whisky is named after a Scotsman named Peter, whose son is an employee at Khoday.
Peter Scot registered its trademark in 1974 following which the Scotch Whisky Association demanded its cancellation. This is because the name was similar to Scotch, which led people to believe that Peter Scot whisky was a premium brand produced in Scotland. The trademark was subsequently deleted by the registrar in 1989. The decision was reversed several times until the Madras High Court again revoked the trademark by ruling in favour of the Association.
The case was subsequently appealed by Khoday India Limited on 12 October 2007 in the Supreme Court citing that SWA had knowledge of the trademark since 1974, but chose to take action after 12 years.
The Supreme Court ruled in favour of KIL and allowed Peter Scot to retain its trademark. Claims of deceptive marketing were dismissed as Scotch was generally consumed by the rich who had extensive knowledge of the product they were buying. This is because Scotch is expensive and is generally consumed by the educated class who purchase liquor with deliberation.
Trademark holds significance for only those buyers who are particular about the contents of their whisky and is insignificant to the poor. The last petition filed by the SWA in February 2009 was dismissed by the Supreme Court.
20th February 2019https://en.wikipedia.org/wiki/Peter_Scot