Officers Choice Blue Whisky

Officers Choice Blue Whisky

Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue almost touched 8 million cases with a national market share of 13.4 in FY 2015-16. An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps. The equity of Officer’s Choice Blue is centered around the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’.

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MORE WHISKIES IN THE LEAGUE
Officers Choice Black Whisky
Officers Choice Black Whisky
A truly exquisite whisky, it derives the distinctive taste and character from the charred oak barrels it is matured in.
Officers Choice Whisky
Officers Choice Whisky
A smooth whiskey with a finely balanced malt blend. The brand is positioned on the platform of ‘righteousness’.
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