McDowell’s No.1 Whisky is an exquisitely smooth blend of imported Scotch, select Indian malts and premium grain spirits. The brand purpose for McDowell’s No. 1 today is to enable friends to celebrate the bonds of true brotherhood. To build closer connects and build stronger aspiration among our consumers, McDowell’s No.1 has refreshed its brand identity and packaging to move forward from its existing imagery and embed the brand with strong markers of close friendship and brotherhood. The new McDowell’s No.1 brand identity is represented through a simple yet powerful and unique logo that represents how close friends ‘hug’ each other.
McDowell's No.1 is the flagship brand of United Spirits Limited (USL) - a Diageo Group company. With leadership position across three categories - whisky, brandy and rum; it is one of the largest alco-bev brands in the world. McDowell’s No.1 occupies the top position in terms of volume sales by selling over 53 million cases per year. The brand has today grown to become one of the largest FMCG brand in India, catering to over 25 million consumers.
8th December 2016http://www.unitedspirits.in/mcdowells-no-1-whisky.aspx