The most premium expression from the house of Johnnie Walker, the Blue Label is a NAS – No Age Statement blended Scotch whisky, created by marrying some of the finest malt and grain Scotch whiskies.
The Johnnie Walker Blue Label was first unveiled in 1992, towards the end of the 20th Century while the Johnnie Walker brand itself was established over a century ago in 1865.
The origins of the brand can be traced back even further to the year 1820 when founder, and the man who lent his name to the brand, John Walker began managing his family owned grocery store in Kilmarnock, Scotland.
Eventually, in 1825, John Walker began selling spirits from his grocery store, going on to blend whisky based on specific customer requirements at a time when the blending of malt and grain whiskies was forbidden by law.
After John Walker’s death in 1857, his sons, Alexander ‘Alec’ Walker and grandson, Alexander Walker II oversaw the building of the Johnnie Walker brand we see and know today. The iconic square bottle of the Jonnie Walker brand was introduced in 1860, although the brand names based on the colors of their labels was a practice they had yet not undertaken.
The names of Johnnie Walker expressions based on the colors of their labels was a practice adopted by the brand in 1909, renaming the Johnnie Walker Old Highland (5-year-old), Johnnie Walker Special Old Highland (9-year-old) and the Johnnie Walker Extra Special Old Highland(12-year-old) to White Label, Red Label and Black Label respectively.
More changes to the age expressions followed by expansion of the brand through acquiring shareholder stake in many distilleries across Scotland ensured the brand’s continuous supply of quality single malt source whiskies.
The iconic Johnnie Walker logo of the ‘Striding Man’ as seen today was first introduced during the 1960s, while the direction of the ‘Striding Man’ was reversed during the 1990s.
Cut to present day, Johnnie Walker is one of the world’s most well-known Scotch whisky brands alongside other industry pioneers and continues to be in sale across the globe.
Johnnie Walker Blue Label belongs to the ultra-premium blended Scotch Whisky segment and competes with other global blended Scotch whisky heavyweights such as the Chivas Regal 25 year old.
The company’s marketing principles propose the association of the different types of Johnnie Walker variants with occasions and life events of an equal importance. This has led to the association of Johnnie Walker Blue Label’s rare and expensive nature to be associated with events of extreme importance such as milestones in a person’s life.
The brand vouches for the fact that only hand-selected barrels of some of the most exceptional whiskies make the cut when it comes to selecting the source whiskies for the Blue Label blend.
This blended Scotch whisky has an alcohol strength of 40% Alcohol by Volume.
Like most premium Scotch whiskies, it is recommended drinking the Johnnie Walker Blue Label neat, or with a couple of drops of fresh water to unlock its tasting notes to a greater effect.
Aromas of hazelnuts, honey and oranges reveal themselves first followed by hints of ginger, sandalwood and dark chocolate.
Rich, with a sweetness of honey followed by traces of pepper and dried fruits.
A long, smooth and lingering finish that is well balanced and smoky.