Jack Daniel's 1907 Tennessee Whiskey is charcoal mellowed and matured in the cooler areas of the barrel warehouse and bottled at 37% alcohol. Because the whiskey does not work its way as deeply into the barrel wood it has a light, slightly sweet taste profile. Jack Daniel's entrusted his famous distillery to his nephew, Lem Motlow in 1907. Lem soon introduced a white-labelled, lighter version of Jack’s Whiskey. Jack Daniel's proudly continue this tradition with Jack Daniel's 1907.