Justerini & Brooks Rare, more commonly known as the J&B Rare is a no-age-statement blended Scotch whisky. It is the Justerini & Brook’s brand’s only whisky expression in the market today.
The J&B Rare is one of the world’s bestselling blended Scotch whiskies. It was first released following the end of Prohibition in America, and is the brand’s only continuously produced expression.
The Justerini & Brooks brand is named after two separate, key personalities in the brand’s history. The first being Giacomo Justerini, who along with his business partner George Johnson established Johnson & Justerini, a wine merchant’s firm in 1749.
As wine merchants, Johnson & Justerini’s business grew substantially, although Justerini left the company to return to Italy in 1760. Johnson took over the company, and brought in his grandson Augustus into the company.
Augustus would inherit the company eventually after Johnson tragically passed away in an accident in 1785. Over the years, Augustus II joined the company, eventually selling everything to a man named Albert Brooks in 1831.
Brooks renamed the company after Justerini & himself, creating the Justerini & Brooks brand that we know today. The firm continued to deal exclusively in wines, and it wasn’t until the ownership of the company passed on to William Cole, Brooks’ son-in-law, that the company moved into whisky.
By this time, Brooks had successfully managed to generate an overseas appeal and demand for his products. Once he inherited Justerini & Brooks, Cole began to stockpile his wine and malt whisky supply, even going as far to see the potential for blended whisky.
The J&B Rare blend was created for the United States of America during Prohibition. Once Prohibition came to an end, the J&B Rare became an exciting new blend in the country.
Today, it remains an immensely popular blend in a number of countries around the world including India, Singapore, a number of other South Asian and European countries.
The J&B Rare blend contains a number of malt and grain whiskies. It is known for its smoothness and light character, courtesy to the Speyside single malt from Knockando distillery. It forms the heart of the J&B Rare blend, with as many as 40 other source whiskies making up the rest of the blend.
The Justerini & Brooks Rare blend is bottled at 40% ABV, the standard permissible limit for Scotch whiskies.
Nose: Light, crisp and nutty. Soft notes of orchard fruits and citrus
Palate: Mellow, fruity with hints of butterscotch candy and sweet biscuits
Finish: Medium. Very gentle spice, citrus and oak
Gold Medal at The Scotch Whisky Masters in the Blended – Standard category in 2015
Gold Medal at The Scotch Whisky Masters in the Blended – Standard category in 2014
Silver Medal at the International Wine & Spirits Competition in the Blended – Premium category in 2013
Bronze Medal at the International Wine & Spirits Competition in the Scotch Whisky – Blended in 2014
15th December 2016https://www.jbscotch.com/en/products/jb-rare/