Imperial Blue Whisky, also known as Seagram’s Imperial Blue is one of the most popular and iconic whisky brands in India. It is a blend of imported scotch malts and fine Indian grain spirits.
Imperial Blue was first introduced in the year 1997 and made impressive headway into the market, quickly becoming one of the leading whisky brands in its segment. Currently, the brand is not only one of the best known Indian whisky brands but also enjoys voluminous sales, selling about 20 million cases annually, making it one of the bestselling Indian whisky brands.
The Imperial Blue brand belongs to the value admix segment in the Indian market, and is the second largest brand in the category.
Within five years of its release in the Indian market, Imperial Blue was registering a staggering 1.10 million cases in sales annually, one of the fastest growing brands to rack up sales of this magnitude.
Delivering a premium product at an economical price, Imperial Blue is known for its extraordinary smoothness, and yet no loss in potency.
It has also been the recipient of the prestigious Gold Quality Award at Monde Selection 2018, one of the most respected awards conducted by the International Institute for Quality Selections. Over 70 professionals from different fields form a part of the selection committee, delivering an independent judgement.
Like all whiskies in India, Imperial Blue has an alcohol percentage of 42.8% and is available in multiple package sizes such as 90ml, 180ml, 375ml and 750ml.
Imperial Blue Whisky is one of the biggest whisky brand in India by Pernod Ricard in the Indian Whisky market.
As per the Rajasthan Excise Department, Imperial Blue Whisky is available from 180 ml to 750 ml with a price range of Rs.150 to Rs.600.
20th February 2019http://www.pernod-ricard-india.com/imperial-blue
Aromas of cut grass, and woody fruitiness mixed with hints of peatiness.
Light bodied, rounded and smoky.
A medium finish with a pleasant aftertaste.