Director’s Special is a brand of blended Indian whisky that is widely available in India. It belongs to the economy whisky segment, and has been in the Indian market for many decades.
Director’s Special was introduced first by Shaw Wallace, one of the first major alcoholic beverage producers in India alongside United Breweries Ltd.
Origins of the brand are unclear, although it has been in business for over 4 decades. Under the Director’s Special brand name, Shaw Wallace had also released the Director’s Special Black, a slightly more premium expression of Director’s Special whisky. The Director’s Special Black whisky expression was released in 1988.
Shaw Wallace continued to own the Director’s Special whisky brand until 2005, after which United Spirits Ltd, owned by parent company, Diageo LLC acquired Shaw Wallace. The brand has done sufficiently well when it comes to sales figures with a strong presence in the semi-urban and rural markets in India.
Director’s Special is a blended Indian whisky, and like most of the economical, reasonably priced brands, it is created by combining malt whisky and neutral, molasses based spirits.
Unlike other United Spirits Ltd. brands that are created similarly, the Director’s Special blend contains a relatively smaller amount of malt whisky, with molasses based spirit in higher proportions.
Director’s Special whisky carries an alcohol strength of 42.8% ABV, the standard limit for blended Indian whiskies and other spirit based alcoholic beverages.
20th February 2019http://www.pernod-ricard-india.com/imperial-blue