Chivas Regal 12-year-old is the entry level whisky from the house of Chivas Regal, one of the world’s most sought after ultra-premium blended Scotch whisky brands. The Chivas Regal 12 is also the market leader in the 12-years and above segment in the Asia-Pacific and the European market.
It has regularly been cited as one of the quintessential and robust blended Scotch whiskies in the world, and is considered to be a must have for whisky lovers who are impartial between single and blended malt whiskies. The Chivas Regal 12-year-old was referred to as ‘the blend for grownups’ by Paul Pacult in an article in the April 2002 edition of the Whisky Magazine.
The Chivas Regal brand was formed in 1801 by the Chivas Brothers, James and John, who until the 1850s were involved with a grocery store that supplied provisions to the Royal Family of Britain itself.
Among one of their products was whisky, which the brothers found to be an exquisite and profitable business opportunity. In order to deliver a product that could embody the kind of luxury they intended to sell, the Chivas Brothers began to mix and blend the aged whiskies at their disposal to create a blend that was just right.
Their first blended Scotch whisky was named the Royal Glen Dee in the 1890s, followed by another exclusive blend called the Royal Strathytan. Creating a truly legendary and luxurious whisky was at the heart of the Chivas Brothers’ plans, and thus, after much labor, love and meticulous experimentation, the Chivas Regal that we know and treasure today, was born.
The term ‘Regal’ was added to the Chivas brand name after the Chivas Brothers earned a Royal Warrant to supply goods to Queen Victoria herself.
The brand began exporting their product overseas, most notably, to the United States of America and quickly became one of the most popular brands in the country until Prohibition was enforced in the 1920s.
The Chivas Regal line of rare, and vintage blended Scotch whiskies contains as many as 9 different expressions ranging from the Chivas Regal 12-year-old to the Chivas Regal The Chivas Brothers’ Blend.
The Chivas Regal 12-year-old blended Scotch whisky is the most popular and bestselling expressions from the brand.
The Chivas Regal 12-year-old is the first and original Chivas Regal blend, and was rebranded after the end Prohibition in America, one of the key markets for the brand. It is distilled at the Strathisla Distillery at the Speyside, one of the oldest, continuously functioning distilleries located at the Highlands in Scotland since it was founded in 1786.
Historically, the Chivas Regal brand was one of the first to shatter the myths regarding blended scotch whiskies and their misconceived inferiority to single malt scotch whiskies. Chivas Regal continues to be one of the most widely and popular sold blended scotch whisky brands all over the world.
Like most Scotch whiskies, Chivas Regal carries an alcohol content of 40% ABV. It is a radiant, warm amber in color.
Over the years, it has racked up a string of prestigious awards and medals at competitions worldwide. Some of its most recent and noteworthy achievements include;
It was even the whisky brand of choice of none other than Frank Sinatra, iconic singer and entertainer, and leader of the Las Vegas group of entertainers known as the Rat Pack.
Chivas Regal 12 Year old is a premium blended Scotch whisky which price varies from city to city. There is a huge price gap between different cities & states.
As per the Rajasthan Excise Department, the price of Chivas Regal Blended Scotch Whisky Aged 12 Years is Rs.4,000.
24th February 2019https://www.chivas.com/en/our-collection/chivas-12
Wild herbs, heather, and honey dominate at first, followed by notes of orchard fruits.
A round and creamy taste, infused with the richness of ripe pears, vanilla, hazelnut and butterscotch.
Rich, lingering finish of cereal sweetness.