Blenders Pride Whisky is one of the most famous whisky brands in India. For those who enjoy a drink at any moment of their life, Blenders Pride is the one that is on the top of the list. Today, it commands around 55% of the market in the premium whisky segment in India.
The product of blending some of the finest Scotch malts imported from the Chivas Brothers, and blending them with the most excellent Indian grain spirits, Blenders Pride deservedly dominates its segment by an impressive majority.
Blenders Pride Rare Premium Whisky was first launched in the year 1995 by Pernod Ricard India. The brand adds no flavours to their whisky and Blenders Pride retains its tasting notes from Scotch malts, and the finest Indian grain spirits.
The Blenders Pride brand is the culmination of over 140 years of Seagram’s whisky blending traditions which is embodied by the brand’s perseverance to deliver a product of the utmost quality and taste. Blenders Pride has an alcohol strength of 42.8% ABV.
In 2003, the sales for Seagram’s Blenders Pride were observed at 0.25 million cases. This number quickly quadrupled just three years later in 2006 as the brand successfully registered more than 1.2 million cases in sales. In the next six years, Seagram’s Blenders Pride racked up 4 million cases in sales in 2012, quickly becoming the market leaders in the category.
Currently, the brand claims to be selling nearly 5 million cases in annual volume, truly representing how Blenders Pride has captivated the imagination and secured the loyalties of whisky drinkers all over.
Owing to the success of the Blenders Pride brand in India, the Blenders Pride Reserve Collection was released in 2011. It is the most premium whisky to be made in India and is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.
20th February 2019http://www.pernod-ricard-india.com/blenders-pride
Leafy, with hints of peat and a fruity aroma.
Full bodied, mellow, buttery with some amount of sweetness.
Pleasant, medium finish.