Black and White is a brand of blended Scotch whisky created by founder James Buchanan in the late 1800s. The brand is recognized widely all over the world for its unique logo that features two Terrier dogs, one white and the other black, a motif conceptualized by the founder himself and has been used by the brand since the 1890s.
It is a very popular drink in a number of countries worldwide including India, France, Venezuela and many others owing to its robust quality and competitive pricing, two factors that combine and help the brand win over loyalties of whisky drinkers.
Founder James Buchanan created the Black and White blend by capitalizing on his experience working with Charles Mackinlay & Co for nearly five years. The blend employed source whiskies from Dalwhinnie, Glendullan and Clynelish, producing a whisky that was smooth, and light in flavour.
Originally branded as ‘Buchanan’s House of Commons’ due to its popularity with members of the House of Commons, something valued highly by James Buchanan. Soon, Black & White became to be known by its brand name today as drinkers began to refer to the label’s colours.
The Black and White brand has enjoyed a tremendous amount of success abroad as compared to its home country, and continues to be an immensely popular brand of blended Scotch worldwide even today.
It has been praised and preferred for its no-nonsense profile and characteristics that make it a drink for every moment, and well-suited to a wide variety of preferences no matter the age, gender or nationality of the drinker. This has been an important driving factor behind the brand’s endurance and immense popularity worldwide.
Black & White has done exceptionally well in terms of intangible success too, finding mentions in pop culture through the likes of James Bond, Tarzan and even enjoyed the patronage of Walt Disney himself.
The light, crisp profile of the Black & White blend can be attributed to the presence of a higher amount of grain whisky in the whisky.
James Buchanan preferred to source whiskies from Dalwhinnie, Glendullan and Clynelish, and not much has changed when it comes to the distilleries that help produce the Black & White blend.
Black & White blended Scotch whisky carries an alcohol strength of 40% ABV, the standard limit for Scotch whiskies.
Black & White has not won any major international whisky tasting awards or medals.
15th December 2016https://www.thewhiskyexchange.com/p/433/black-white
Light, citrusy with some grain and biscuits followed by a hint of smoke.
Fruity with just a hint of sweetness; Oaky with some amounts of vanilla, citrus and honey.
Short finish with a sweet aftertaste.