When the clock strikes 8PM, India's "Thaath"reaches a crescendo. No wonder, 8PM is the first brand in the liquor industry to make it the LIMCA book of records for selling one millon cases in the first year of its launch. Launched as a flagship brand of Radico, 8PM exhibits an unparalleled brand experience for its loyal customers, giving them a taste of real"Thaath". Made with the finest quality grain, new 8PM is an epitome of lavishness and quality drinking.
8 PM, the first brand of Radico was launched in 1999. With 8PM, not only Radico successfully entered the branded liquor sector but the brand managed to achieve a million cases in sales within a year of its launch. It also became first brand in the liquor industry to make it to Limca Book of Records. Since then, there has been no looking back for the company.