Seagram's 100 Pipers is the world's no. 7 Standard Blended Scotch. It is the market leader in India and is the leading Standard Scotch in many countries around the world, including Thailand, Spain, Venezuela, and Australia. The brand's unique iconography and heritage reflects the essence of a "True Legend".
The story of 100 Pipers begins at the Speyside Distillery in Scotland, where the finest malt and grain whiskies are hand-picked and put into quality oak casks. 100 Pipers is inspired by a Scottish legend that when you taste a good whisky, you can hear a piper play, but only when you taste a truly exceptional Scotch whisky can you hear 100 Pipers. When you taste 100 Pipers, the legend comes alive – every sip is pure music.
The brand owes its name and celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The ‘100 Pipers’ name in particular comes from the famous ballad of ‘The Hundred Pipers’, which tells of the heroic Bonnie Prince Charlie’s 1745 uprising led by a troop of 100 bagpipers.
A full and fruity nose with delicate honey and vanilla notes. It is woody and fruity, with a touch of peat oaky fragrance in medium intensity creating an aromatic sweetness.
Floral and elegant, with subtle oak notes coupled with vanilla.
Full bodied, mellow and sweet, combined with well balanced notes of fruitiness and soft smokiness.
Heavy, sweet, complex and rounded.